The first place is that popular sweet! What was the most gifted LINE gift in 2021? ｜ "Mynavi Woman"

LINE announced the results of a survey of what kind of gifts were often given in 2021 and popular gifts by age group in the service "LINE Gift" that allows you to give gifts to friends. ..

"LINE Gift" is a communication service that allows you to give gifts to your friends through "LINE" talk.

Even if you don't know your address or you can't meet in person, you can easily give a gift on LINE, so it is used in various scenes such as when you want to give a little thank you, a seasonal event, or an important life event.

First, in the overall ranking of delivery gifts given in 2021 between the same sex (female to female, male to male) and heterosexual (female to male, male to female), Rutao's "Double Fromage" is overwhelmingly popular. The result was that.

Next, "Kobe Vanilla Fromage Cheesecake" was the most popular, and among all the rankings, "Fromage", which occupies the top two, was particularly popular.

In addition, although cosmetics did not make it to the top 10 rankings, cosmetics tend to be popular as gifts for women, and beer and snacks are also included in the rankings for gifts for men. Furthermore, as for the price range, there was a tendency for many gifts to be in the 2,000 to 3,000 yen range.

Next is the result of "ranking by age group". In the "Gourmet Edition", "Miyazaki Chicken Charcoal-grilled Snacks Meat Celebration Food", which was popular as a gift for men in the overall ranking, ranked high, and was the most popular in all age groups except those in their 20s. , Even in my twenties, I ended up in second place.

Also, in the "Sweets Edition", "Lutao No. 1 Popularity / Double Fromage", which became overwhelmingly popular in the overall ranking, ranked first among those in their 20s and above.

In all age groups after the 20s, "RL Waffle Cake 8 Net Limited" was ranked in the top 5 and it was found that gifts that can only be bought or given online are also popular.

And in "Beauty Edition", "Aveda's masterpiece paddle brush" is ranked first in all after 20s, followed by "hot eye mask" and "9 bath salts soaked in bath serum" in 2nd and 3rd place. Either one was ranked in, resulting in similar trends in popular gifts.

For all generations, gifts that are easy for everyone to use as care and relaxation products such as lip balms, hand creams, and bath salts are ranked high.

In the "Home Appliances Edition", the first place is the same in all age groups after the 20s, and the result is "Press Sand Maker Blood His Recolt".

In addition, while many kitchen appliances are ranked in the ranking after 20s, especially in the 20s, there are many kitchen appliances even after 5th place, and gifts that enrich home time and living alone tend to be popular. bottom.

Finally, in the "Miscellaneous Goods Edition", "Handkerchiefs" are popular in all age groups, and Jill Stuart's "Jill Thrill Towel Handkerchief" is a brand popular among young people in their teens and 20s. "A hamster handkerchief that sleeps buried in sawdust" came in first.

In addition to handkerchiefs, items that are indispensable in daily life, such as pouches and glasses, tended to be ranked high.

So far, we have looked at delivery gifts, but in the "e-gift" category, Starbucks drink tickets are the most popular, and Mister Donuts and Lawson electronic tickets are also ranked high.

It seems that many people use LINE gifts to convey their feelings because it is difficult to meet them casually. How about thinking about what kind of gift you would like to give, referring to the ranking?

Survey outline

What was the most gifted LINE gift in 2021?

URL: https://linecorp.com/ja/pr/news/ja/2022/4095

(Mynavi Woman editorial department)

* This article was published on January 29, 2022.

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