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Do you know the popular "Fukufukunyanko" on SNS?I interviewed a planner | Gadget communication GetNews

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Do you know the popular character, “Fukufuku Nyanko”?

A product series with 8 cats, and is widely available such as miscellaneous goods and home appliances.

This time, I would like to introduce my beloved Fukufuku Nyanko! We also interviewed the person in charge of planning, so please take a look!

What is Fuku Fuku Nyanko?

Fukufuku Nyanko Source: HAPiNS Co., Ltd.

"Fuku Fuku Nyanko" series sold by HAPiNS Co., Ltd. It is a product series that is rapidly gaining popularity, including SNS.

Fukufuku Nyanko, which has 8 cats, sells interior goods and household goods, and is popular for its cute visuals and designs that blend into your life.

By the way, I also love Fukufuku Nyanko! !

Actually, I also love Fukufuku Nyanko, and I own several items! I would like to introduce a lot of things, but let me introduce just two!

The first is slippers with a cute striped pattern that is the charm point "Chacha Maru".

FukuFukuNyanko Slippers Courtesy of Tomoda

It is very warm, so it is recommended for winter!

The other one is my recommendation! It is a cute calico cat "Michelangelo" with a glossy coat.

FukuFukuNyanko Dakimakura provided by Tomoda

I wanted to take a photo of her whole body, but I was hugging her too much and she was losing her fluffy feeling, so I took a photo of her face only! Anyway, it's soft and fluffy and comfortable to hold, so I recommend it!

I interviewed the person in charge of planning Fukufuku Nyanko

This time, I interviewed the person in charge of planning this Fukufuku Nyanko product!

Fuku Fuku Nyanko

Tomoda: Fukufuku Nyan What was the idea behind this character?

Planner: Our corporate philosophy is "Happy Creation Company".

Fukufuku Nyanko was born with the idea of ​​[Happy = Happiness = Bringing Fortune = Maneki Neko], which is the basis of making customers happy through original characters.

I was born as a character with a plump body full of good fortune and a cat motif that everyone loves.

Tomoda: Did you have any worries or difficulties when creating the characters?

Planner: Fukufuku Nyanko is based on existing cat breeds so that everyone can feel more familiar and attached to it.

It was difficult to make sure that the colors and patterns were not similar in order to make the most of each character's characteristics, and to set the happy world view and story that Fukufuku Nyanko gave us, and the character's personality.

At the end of last year, two new cats joined the group, and currently there are eight cats in total, but it took half a year to design and set up the two cats.

Tomoda: Which of the Fukufuku Nyanko goods is the most popular with customers?

Planner: Kitchen appliances, plush toys, and toy figures are the latest popular items.

Tomoda: I see! Do you have a personal favorite product?

Planner: The person in charge's favorite is "Powapowa BIG hugging (large stuffed toy)".

Tomoda: Fukufuku Nyanko is quite popular in the area where I live.

Planner: Currently, there are 24,000 Instagram followers and 77,000 Twitter followers. The monthly Instagram live has an average of 1,000 viewers, and a wide range of people all over the country are watching and supporting us.

In addition, we hold photo sessions at HAPiNS stores nationwide at costume events, and each time it is a great success and many customers come to the store.

In April 2021, the Fukufuku Nyanko picture book was released, and in June 2021, the Fukufuku Nyanko picture book e-book version was also released. The picture book has been well received, with three reprints by August 2021.

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Actually, what I'm most interested in right now is the "Powapowa BIG Hugging Body", but if the person in charge likes it, I thought I'd buy it...! (smile)

Fukufuku Nyanko goods are really cute, so please check them out!

Official HP: FukuFukuNyanko Official Twitter: Fuku Fuku Nyanko Official Instagram: Fuku Fuku Nyanko Online Store: Interior Goods HAPiNS

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