Engadget Logo The initial speed of the English Jet Japanese version of FM TOWNS is one of the answers that we arrived at with the rival X68000 event reconnaissance?: PC Public Relations Funnoden (2nd)

This series is to convey many mistakes and special fun experiences, focusing on how to treat people involved in public relations.This time, we talk about the suffering and learning since FM TOWNS came out.

hello.In the first episode of the previous episode, I talked about the episode from joining a PC manufacturer who had been working for many years to the announcement of FM TOWNS.

I still had more time to work on public relations, and as a result I was getting various hints in the days when the basics of the PC industry were being hit.I think that I was able to have so many experiences in a short period of time because I was assigned to the promotion unit of the Hyper Media PC FM TOWNS, which was launched with a company luck.It is no exaggeration to say that the experience at that time has been used in subsequent public relations work.This time, I will do a little more old tale around that.

The time was the FM TOWNS announcement in the heyday of the bubble in 1989.

PC Public Relations Funoden Series List

February 28, 1989 "The PC changes, FM Towns changes"

The first CD-ROM computer in the world, and the first consumer product full-scale introduction (it is not the first because there was a PC such as FM-8 [FUJITSU MICRO 8] from 1981 ...).The promotion of FM Towns, who was busy with the work of corporate luck, and said to his boss that "$ 100 billion was the first time in a single decision," began.

The presentation was held in the large conference room of Marunouchi headquarters, and many media were invited.At this time, it was unrelated to the media, so even if you look at the name of the magazine company, it did not match the name of the magazine, but also only felt the media = newspaper reporter.In that sense, like the general public, it was the positioning of the information.

At the time, the personal computer was expensive in the first place, but the 32 -bit FM Towns was a special higher than that.The main unit is 398,000 yen, more than 400,000 yen including keyboard and display!Still, the bubble accepted this price.

At the recital, President Yamamoto at that time greeted him and screened a TV commercial broadcast from that day.

When there were reports that he fought against IBM, President Yamamoto was very cool and was a businessman who was carrying a Japanese computer maker (the first time he saw the president).

It was a presentation on whether or not the product would be able to catch up with the software, but we were narrowing down to the first large -scale PC exhibition "Den Brain Amusement Park".The effect of teaser advertisements was high, and a CD-ROM computer was released in the world.

Cyber amusement park that created a unique routine

March 10 of the same year."Cyber Amusement Park" will be held at Tokyo Dome.This is an exhibition at Tokyo Dome, which has been going on for three years since this year.The Tokyo Dome is now a normal event, but it was completed in 1988.Of course, it was the first time that a computer exhibition.

Just as the Beatles did the first rock concert at Budokan, FM TOWNS held an exhibition at Tokyo Dome for the first time.At midnight, a few days before the event, the event will finally be brought in.Hundreds of FM TOWNS will be brought in from the Tokyo Dome right wing stand side entrance in receiving intense winds due to the difference in pressure.

This is the first company as a company to have a large -scale exhibition of a computer for stores, and the basics were made from preparation to carry -in on the day.The entrance gate at the venue will accumulate nearly 100 FM Towns displays as the "FM Towns Tower".I have never seen a 10 -meter tower that I have never seen a tower. I will build up myself using a long stepladder.is.

I don't know if I didn't feel like what to do if I fell during the installation or a lifeline or something like that.In any case, this scheme has been inherited by the method of the exhibition since then, and basically the culture performed by employees has been inherited.When you go to the venue, there is a personal computer and it is only a long time to set up it.Thanks to this, we were particular about how to arrange them, so it was a time when we learned not only the contents of the event, but also the way of making, how to operate, time allocation, and necessary man -hours.I think my foundation for a number of events after that was here.

The idea is that "it is faster and better to do it yourself" is not the idea of "it is a waste to ask an agency."In the subsequent public relations work, I had to talk directly and answer it myself, but I thought it was the most accurate and fastest.

By the way, such a cyber amusement park gathers 180,000 people in three days and ends in a great success.The main singer is sloppy, and people overflow at the venue and say, "Distribute 5000 posters to the right departure to the right departure" to promote leaving.

Among them, this episode remains strong in memory.When I have a breath, my boss is cut off saying "There is no novelty", and although I call the warehouse, no one calls the warehouse because it is Sunday.The small boss told the boss, who is angry, "I'm going to the warehouse right now," and I also had to take a taxi and run to the warehouse.When I ask a small boss, "Can I open the warehouse if I go?"Normally.Well, I was learned that salaried workers also needed this kind of response.Is it better than solving?

As a result, even if you go to the warehouse, you will not be able to open it, and will return to Tokyo Dome two hours later without any souvenirs.Then there is a peaceful time.I also learned the skills to survive the storm in front of me.Amazing, I was impressed that this was like Shimadzu's Sekigahara Central Breakthrough.At this event, I was completely behind the scenes, and I could hardly participate in what was done in the venue.And I started to think that the event was fun with this.

Why do you get angry?

After the cyber amusement park, we launched events in rural areas and showrooms under the national cyber brain.This is also in charge of every weekend to events somewhere nationwide.Among them, the culture shock was how to work with sales.

We hold meetings with sales in various places to hold events, but we are in a bad mood anyway.We will explain the contents of the event to the sales department so that you can ask from the head office.Even if I explained, the reaction was so good that I often said that I didn't understand.A member of the sale that corrects the materials endlessly, saying that "I can't explain it to the store with this content."Why is sales so bad?Isn't it working to sell the same product at the same company and make a profit?Why are you talking about it for the seller?I sometimes thought.

Meanwhile, I went to Nihonbashi in Osaka and visited the sales and shops.A strong business usually greets the clerk with a smile, saying, "I will always take care of you!"Can you make such a smile?I think in my heart.At the next moment, "I don't have time, do it early! I'm right!" At the instructions of a bad mood clerk, the business starts on a personal computer from a box and starts decorating the store display.I don't know what to do, so I just clean up the box and help with the work while I'm sorry.

At this time, I think that sales are also difficult, and I realize that we do not want to sell = shops.We want to sell things that sell and sell those that have just been released, and we just want the shops to sell and make money.So, the positiveness of Noh weather, "It's amazing that this product is out.

After a new product comes out, such an exchange is a common story.From the business point of view, if you go to the store with a half -hearted product or explanatory material, you will just be yelled.Because it can be understood from experience, the sweetness of the selling does not seem interesting, and it becomes a bad mood."Yes, then, let's form what these people are thinking. Let's know what these people think first."started.

"What do they want to do, how can it be transmitted to the shop at the end of the business and can it be conveyed to customers?"As a result, the amount of alcohol has increased, and the number of intimacy has increased.It is a person who speaks that emotions come out when talking.The scary business like a mad dog became a best friend, and my work became fun in proportion to it.

The frog in the well is

While doing our own exhibitions, the reputation was reasonable, but the sales numbers are about to be worried.The initial speed after the release was a figure to be evaluated, but after that, the number of low -tone continued, and the mood of the club tended to sink.It wasn't an era where I could do anything, but at this time I thought, "In order to penetrate new things," and there were plenty of budgets.

At that time, it was the dawn of personal computers, but it was a product that began to attract attention in the world, especially as a device to play games.In the boom, we announced a CD-ROM-equipped PC with hyper media.However, looking around, the PC-9800, X68000, and the momentum of competing models do not stop.

In such a case, when I went to see the X68000 event.I couldn't afford to compare other companies yet, and for me who had little knowledge of PCs, this was my first time going to another company's exhibition.Maybe it's a spy?What a throb, even though I wasn't selling my face at all.

The X68000 event was gorgeous because the game lineup was available from the beginning.I was able to experience a lot of software, and it was very different from our company aimed at breaking through one after burner.The exhibition itself is a design and layout that resembles the future.Everything you see feels better than you.I can't do anything for myself at the bottom, but why not do this more?And you will be delusional.

"This exhibition is amazing. But if you don't come here, you don't know what's good. We have to do events more than twice as much as this. Showrooms, stores nationwide, and places without it are public.The venue. What is needed to win? "There is nothing other than letting me know.The time when doing anything can be done.Then you will be absorbed in your work life.

PC Public Relations Funoden Series List

Mt.

From the heyday of the PC and the bubble in the middle of the bubble, the PC manufacturer promoted and public relations from the PC manufacturer, and although it was consistently walked in the media field, it turned into a completely different entertainment world in 2019.The theme of "public relations", "music" and "Asia" enjoys the 21st century Marcopolo life.The common point of these three themes is "all people".The dream is to publicize Japan.Even if you are over 55, the current progress is facing this dream one step at a time.