In an era where gaming PCs can finally enjoy the "opening ceremony". GALLERIA "Box" Renewal Report --GAME Watch

"Opening ceremony". It sounds really sweet. It includes the bragging rights of those who have acquired a product that attracts the public's attention ahead of others, and the act itself is an expression of joy, filled with the joy of opening a gift given by a lover. .. Even though we, the media, know that it's a null job, we just do the opening ceremony. Because it's fun.

The video site lists a wide variety of "opening ceremony" videos such as popular smart devices such as iPhone and Xperia and game consoles such as PS5 and Xbox Series X, but manufacturers are also aware of that. Not only the outer box but also the inner box has been devised so that it can be opened simply and smartly.

The author, who is an active PC gamer and has been in charge of PC games for over 20 years, thinks, "What about PCs?" The iPhone's Tamatebako and Xbox Series X's treasure chests are truly amazing opening experiences, and why gaming PCs are "normal" when they offer endless enjoyment and purchase joy. Is it?

Under such circumstances, I got information that was close to my ears. The gaming PC "GALLERIA" developed by Thirdwave was renewed in July last year, but this year it is said that the shipping box has been renewed.

By the way, the person in charge of the design was not an external designer, but a branding designer, Mr. Atsushi Masu. Mr. Masu, who has been in charge of marketing at Thirdwave for many years, was surprised at the transition to a vivid designer because he met frequently at recitals.

This time, I would like to talk to Mr. Masu and Mr. Kazuhito Sato, General Manager of the Product and Marketing Division, who oversees the entire GALLERIA, about why he decided to renew the box and how he "designed the box anew". I asked.