Hand blender No.1 brand Brown's most powerful top model in history New "MultiQuick 9 Hand Blender" experience event held

Delonghi Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Atsuo Sugimoto) has renewed the top series "Brown MultiQuick 9 Hand Blender" of the market share No. 1 * hand blender brand "Brown Household". Prior to the release of the most powerful model MQ9100XS / MQ9145XS / MQ9195XLS in Braun history from Wednesday, October 13, we held a new product launch and experience session on Friday, October 8.

At the venue, following the presentation of the new product, Dr. Tomoko Yoshino of ABC Style, who is in charge of menu supervision of the recipe book included in the product, gave a demonstration on the product features. In the demo, we will introduce a nutritious smoothie made by crushing whole lemons with skin and seeds, kiwi with skin, and hard carrots. He explained that a smoothie can be completed in no time, that you can get abundant nutrition contained in fruit skins and seeds, and that you can save the trouble of removing the skins with a kitchen knife. In addition, this new product is equipped with a powerful motor of 500 W, but we will demonstrate a comparison with another model of 300 W motor, and if it is high power, it will be faster and smoothies etc. will be smoother. Was shown. There will also be a demonstration of mincing a large amount of chunks of meat that can make hamburgers for 4 to 5 people at once. Because of its high power, I introduced the points that it is convenient to prepare meals for a large number of people at once and to prepare them. And as a demonstration of "Dicer" which is a new function of the accessory food processor, we will also demonstrate the dice cutting of cucumber, radish and carrot. By hand, the time-consuming diced cuts are instantly finished, impressing with the new features that make the texture enjoyable and the appearance gorgeous. * "Hand blender" category in 46 countries in 2020 A state of power comparison demonstration of 500W and 300W independent research institute Cobb salad made with a new function dicer in minced meat in less than 10 seconds ■ Experience meeting At the new product experience session that followed the presentation, there were some experienced and inexperienced hand blenders, and they were all surprised at its performance and ease of use! From experienced people, "Because it has power, it is much faster than what I have!" "Chop onions need to be cut into small pieces in advance if it is a hand blender that I have now, but Brown With the new product, it is convenient because it can be divided into 4 equal parts. "" It is convenient to be able to process a large capacity at once with power. " I'm glad that my clothes don't get dirty. " Furthermore, "The newly added dice cut function is literally a new sensation. Fine cutting is scary with kitchen knives, but there is no such anxiety, and it is finished evenly." "Hard ingredients such as carrots can be stirred in a blink of an eye." I can't believe it. "" Not only crushing and mixing, but also chopping, slicing, and kneading, it seems that the variety of dishes will expand. "" I was surprised to crush avocado seeds in an instant. I knew that vegetable skins and seeds were also nutritious, but if I had a powerful hand blender, I would love to try it. " The skin, lemon and carrots are smooth and smooth in a blink of an eye. The onions are chopped into 4 equal parts in an instant, and the new function makes the carrots and radishes even. Exhibits a wide range of recipes such as hamburgers and pizzas According to a survey * conducted by Brown Household, overwhelmingly women play the role of household chores, and "cooking" is the item with the strongest tendency. So, 83% of married women answered that they are responsible for more than 90% of the work. Cooking requires skill and experience compared to cleaning and washing, and it is thought that bias is likely to occur, but with the new MultiQuick 9 Hand Blender, it is a burdensome dish due to its power and the abundant recipe variations that power brings. At the same time, the time and effort can be overwhelmingly reduced, and at the same time, anyone can easily achieve the same result without the need for kitchen knives or techniques, so it is easy to obtain the cooperation of those around us. Participants in this experience session were also satisfied with the performance and received many voices that they would like to incorporate it into their daily lives. * Survey period: May 2021 / Braun Household research At the venue, an introduction to the history of Braun, which celebrated its 100th anniversary in 2021, is also available. New MultiQuick 9 that can be neatly stored with a dedicated stand ■ Event overview Event name: Braun Multi Quick 9 Hand Blender New Product Experience Meeting Speaker: Atsuo Sugimoto (President and CEO of Delongi Japan Co., Ltd.) Rie Yamazaki (General Manager, Marketing Department, Delongi Japan Co., Ltd.) Tomoko Ashida (Brown Household Brand Manager) Tomoko Yoshino (ABC Style) ) Program: ・ About new product presentations, demonstrations, and hands-on experience Braun Household German home appliance brand Braun has continued to make cooking appliances that can be used in kitchens in countries around the world. In 2012, Braun's cooking appliances division started manufacturing and selling under the umbrella of the De'Longhi Group, and in Japan, De'Longhi Japan started selling in 2013. Among them, the representative Braun Multiquick hand blender has high reliability and durability, and is leading the blending market in the Japanese market. Brown, which celebrated its 100th anniversary in 2021, began in 1921 when Max Brown opened a workshop in Frankfurt, Germany, and in 1951 his sons Artur and Erwin, who took over the company, were responsible for durability. Inheriting my father's passion, I am focusing on designing from the user's perspective. Brown's idea of ​​"excellent design" for millions of people in terms of shape and function was immortalized by Brown's head of design, Dieter Rams, in the 1970s and has been passed down to this day. increase. By continuing to make products through uncompromising design technology and technology research, we will provide homes around the world with the joy of tasting genuine ingredients at the moment when people and food face each other. .. Please download the official image from here. https://kyodo-pr.box.com/s/jpn64vef13r4p2gqdhz85vbae2unfop6 ■ About the product [Product information] ■ Product name: Braun MultiQuick 9 Hand Blender ■ Model number: MQ9100XS ■ Body size (mm): Width ✕ Depth ✕ Height 65 ✕ 70✕410 * When the blender is installed ■ Body weight: Approximately 1,030g * When the blender is installed ■ Voltage / frequency: AC 100V 50-60Hz ■ Power consumption: 500W ■ Number of rotations: 12,800 times * Blender installation ■ Rated time: Blender: 2 minutes ■ Price: Open price ■ Set contents: Main body / Active blade shaft / Dedicated weighing cup / Dedicated stand ■ Product page: https://www.braunhousehold.com/ja-jp/products/food-preparation/hand-blenders/multiquick -9 / mq-9100xs? sku = 0X22111408 [Product information] ■ Product name: Braun MultiQuick 9 Hand Blender ■ Model: MQ9145XS ■ Body size (mm): Width ✕ Depth ✕ Height 65 ✕ 70 ✕ 410 * When blender is installed ■ Body weight: Approximately 1,030g * When the blender is installed ■ Voltage / frequency: AC 100V 50-60Hz ■ Power consumption: 500W ■ Rotation speed: 12,800 times * Blender installation ■ Rated time: Blender: 2 minutes, Whipping: 6 minutes, Chopper: 1 minute ■ Price: Open price ■ Set contents: Main body / Active blade shaft / Big chopper (cutter ✕ 2 types) / Whipping device / Dedicated measuring cup (with lid) / Dedicated spatula / Dedicated stand / Original recipe book ■ Product page: https://www.braunhousehold.com/ja-jp/products/food-preparation/hand-blenders/multiquick-9/mq-9145xs?sku=0X22111406 [Product Information] ■ Product Name: Braun MultiQuick 9 Hand Blender ■ Model: MQ9195XLS ■ Body size (mm): Width ✕ Depth ✕ Height 65 ✕ 70 ✕ 410 * When blender is installed ■ Body weight: Approx. 1,030 g * When blender is installed ■ Voltage / frequency: AC 100V 50-60Hz ■ Power consumption: 500W ■ Number of rotations: 12,800 times * Blur Under installation ■ Rated time: Blender: 2 minutes, Whisk: 6 minutes, Food processor: 1 minute ■ Price: Open price ■ Set contents: Main body / Active blade shaft / Food processor (cutter ✕ 2 types, blade tool ✕ 3 types, Kneading Bella) / Whisk / Dedicated weighing cup (with lid) / Dedicated spatula / Dedicated stand / Original recipe book ■ Product page: https://www.braunhousehold.com/ja-jp/products/food-preparation/hand- blenders / multiquick-9 / mq-9195xls? sku = 0X22111405