Japan's first next-generation showroom in the online era “Tsutaya Home Appliances +” opened in Futakotamagawa in April 2019 Corporate release | Nikkan Kogyo Shimbun Electronic version

(2018/12/14)

Category: Goods and services

Release issuing company: Tsutaya Home Appliance Enterprise Co., Ltd.

Tsutaya Home Appliances Enterprise Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Souji Takei, hereinafter Tsutaya Home Appliances Enterprise) is Japan's first next-generation showroom "Tsutaya Home Appliances +" (Tsutaya Kaden Plus). Will be opened in Futakotamagawa Tsutaya Home Appliances in April 2019. "Tsutaya Home Appliances +" is a showroom-type next-generation store where you can actually touch unique products from all over the world and participate in product development by communicating with the creator. What Tsutaya Home Appliances + provides to customers who visit our store is an "experience" that can be enjoyed with all five senses and a "connection" with the creator. In addition to home appliances that make full use of the latest technology, daily necessities and food products that have been developed by making the best use of superior technology, you can directly touch and feel the latest products before they are released. Then, the curator of Tsutaya Home Appliances + will edit and introduce real information that is difficult to touch normally, such as the creator's profile, thoughts put into the product, design concept, etc. from a unique perspective. Tsutaya Home Appliances + is a place to meet diversified creators such as individuals and start-up companies with customers who want a place to support the creators and want to participate in marketing and convey their own voice. Should be. This time, "OPTiM AI" which applied the analysis system by AI Camera developed by OPTiM Corporation (Headquarters: Minato-ku, Tokyo, President: Shunji Sugaya, hereinafter OPTiM) and has already been introduced in retail, eating and drinking, and commercial facilities. Using "Camera for Retail CE", the attributes and behavior data of visitors are converted and collected in real time by the camera installed in Tsutaya Home Appliances + to data that cannot identify individuals (these data can be accessed from the outside). It will be handled in an impossible environment) and will give feedback to the creator. We also collect customer opinions such as questions and requests for the products on display and deliver them to the creators. By utilizing technology, customers can participate in marketing that leads to better product development without the hassle of answering handwritten questionnaires. We are convinced that we need a "place" that connects creators and consumers by providing valuable and realistic information in an era where everyone can easily shop online anytime, anywhere. And I think that behavioral analysis in "places" that make full use of the latest AI technology will produce more valuable and realistic information. Please look forward to Tsutaya Home Appliances +, a "place" that creates the future of products that will change your lifestyle through realistic "experiences" where you can actually interact with the products. Store information Store name: Tsutaya Home Appliances + Opening date (planned): April 2019 Location: Futakotamagawa Tsutaya Home Appliances 〒158-0094 1-14-1 Tamagawa, Setagaya-ku, Tokyo Futakotamagawa Rise SC Terrace Market Exhibit Inquiries: Tsutaya Home Appliances Enterprise Co., Ltd. "Tsutaya Home Appliances +" Preparation Room (Responsible: Kizaki / Shinozaki) Mail: tsutayakadenplus_info@ccc.co.jp * Important regarding the handling of camera images and behavior data at Tsutaya Home Appliances + Points * Images and behavior data are handled by the camera installed inside Tsutaya Home Appliances +. In order to protect your privacy, we will post information about the handling of your camera images and behavior data at the entrance of Tsutaya Home Appliances +. Please check here before entering. -The camera image in the section will be replaced with data showing the customer's characteristics immediately (0.3 seconds) after acquisition, and the camera image will be deleted. In addition, the data showing the customer's characteristics will be immediately (0.3 seconds) replaced with the estimated data of the attributes such as the customer's gender and age, and the data showing the characteristics will be deleted. (Refer to Fig. 2.)-Obtain the position in the customer's section and the action in front of the shelf as coordinate values. From these coordinate values, we will analyze the movement / retention status in the customer's store and the products picked up from the shelves. This data will also be destroyed immediately (0.3 seconds) when the customer leaves the parcel. (Refer to Fig. 3.) These camera images and behavior data will be used only for marketing analysis of the relevant product, and will not be linked to T-member information, accounting information, or any other information. Camera images and behavior data will be used only by us and will not be provided to other companies including CCC group companies. In addition, we do not link the camera image in Tsutaya Home Appliances + with the processing of behavior data. -Information (marketing data) that is fed back to the creator is data that cannot identify an individual. (See Fig. 4.) About OPTiM Corporation A market leader in AI, IoT, and big data platforms that engages in business with the aim of creating universal technologies, services, and business models that have a significant and positive impact on people around the world. This time, we will provide "OPTiM AI Camera for Retail CE" for Tsutaya Home Appliances + Opening. This service uses AI to analyze information that cannot be fully grasped by store staff in order to achieve optimization such as "marketing," "security," and "business efficiency." ◆ Comment from Mr. Daisuke Yamamoto, Executive Officer, OPTiM Platform Business Headquarters We are very pleased to have adopted "OPTiM AI Camera for Retail CE" and contributed to the realization of "Tsutaya Home Appliances +". In the future, OPTiM will improve customer satisfaction and store occupancy rates, and will promote the expansion of Tsutaya Home Appliance Enterprise and next-generation store services in terms of both business and technology to realize optimal store management. Company Information Tsutaya Home Appliance Enterprise Co., Ltd. Established on April 2, 2018. We plan and promote "lifestyle proposals" that enrich people and the world through the latest home appliance technology in an era that changes every day.Address: 1-14-1 Tamagawa, Setagaya-ku, Tokyo Futako Tamagawa Rise SC Terrace Market TEL: 03-3707-1550 Homepage: https://store.tsite.jp/futakotamagawa/tke/ Corporate Press Release Details PR TIMES Top

* Product prices, specifications, service details, etc. described in the news release are as of the date of announcement. Please note that it is subject to change without notice.