RoomClip Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Masahiko Takashige, hereafter RoomClip, which operates Japan's largest social platform "RoomClip" specializing in the area of living life Clip) announced the 6th survey report "The diversification of kitchen appliances is accelerating. New standard and its surroundings that are under pressure to change" from "RoomClip Living Culture Research Institute" on Wednesday, October 27, 2021. I will do it. Full report: https://lab.roomclip.jp/contents/kitchen_appliances/ "RoomClip Living Culture Research Institute" is based on the huge amount of photos posted on RoomClip, actual data such as comments and tags, behavior data such as search and browsing, user questionnaires and interviews, and trends in the living and living areas. This is a project to research and present about data and consumption tendency. More than a year has passed since the global epidemic of the new coronavirus infection, and now that people's lives and lifestyles are undergoing major changes, there are also major changes in their homes. The other day, the long-standing state of emergency has been lifted nationwide, and people are gradually returning to the city, but it is hard to imagine that the lifestyle will return to before Corona, so-called "new lifestyle, new" after Corona. It is expected that "normal" will become more established in the future. We will announce the 6th report on how life is changing in such a social background, based on the photos and behavior data posted on RoomClip. * Media members We can also provide various data and photos introduced in the report, and introduce users who are representative examples. If you have any requests, please contact the public relations officer listed at the end of the report. The diversification of kitchen appliances is accelerating. New standard and its surroundings where change is urgent As SNS became widespread in the 2010s, a lot of know-how sharing has progressed in the field related to home food. In addition, the Korona-ka that occurred in 2020 has brought about major changes in eating habits. 
- "Home appliances" increased with the diversification of food lifestyles
- What kitchen appliances have become more popular after the Korona-ka?
- There is no place to put it. There are not enough outlets. Not in the place you want to use.Changes in housing required by the diversification of home appliances
1: “Home appliances” increased with the diversification of food lifestyles In RoomClip, the “posting rate of photos tagged with the genre name of home appliances” in the total number of posts in the kitchen increased by about 63% in 5 years . In addition, the posting level of kitchen photos, which were judged to show home appliances by object detection by deep learning, also increased in correlation. Posted kitchen appliances are also "diversified" What kind of items have increased as the number of appliances in the kitchen has increased? Therefore, we compared all the genres of home appliances tagged in the photos posted in the kitchen between 2016 and 2021 (until September). (1) List all category names of kitchen appliances in 3 general home appliance mass retailers (2) Tag of the name included in the list of (1) in the kitchen location tag posting of RoomClip in each year from 2016 to 2021 , Aggregate all posts As a result, the number of tags for home appliance genre names used was 24 in 2016 and 36 in 2021, an increase of 1.5 times. In addition, we calculated the average posting rate for each type of home appliance in the total posting of kitchen appliances for each year, and tabulated how many types of home appliances exceeded the average posting rate. This result doubled to 5 species in 2016 and 10 species in 2021. In other words, it is suggested that the types of kitchen appliances that have become standard in many households are increasing . Looking at home appliances with a new tag posting rate above the average value, there are "dishwasher", which is also known as the new three sacred treasures of the present age, "electric kettle" and "electric pressure cooker", which are indispensable for time-saving cooking. It is characteristic . With the changes, brands that are "actively tagged" have changed their perspective and also referred to home appliance brands posted in the kitchen. With the increase in kitchen appliances posts in the late 2010s, Balmuda became the most RoomClip-posted kitchen appliances brand in 2018 and has remained the number one since then. This is just "the number one tagged brand" and is different from the market share, but as kitchen appliances diversify along with diversifying lifestyles, we have released products that are close to the value of the five senses and experiences. The fact that brands gain a position in the industry can be said to be suggestive when looking at the subsequent movements of each brand. 2: What kitchen appliances have become more popular after the Korona-ka? As the diversification of kitchen appliances progressed, I confirmed from the transition of posts what kind of influence Korona-ka had on it. The top 3 household appliances whose numbers have been increasing continuously since 2016, and the rate of increase was sharp in 2019 and 2020, are "electric pressure cooker", "carbonated water maker" and "hot plate" listed in the graph below . It can be said that all of them are genres that have been broken by the demand for consumption of Korona-ka, while a certain amount of interest has been gathered since before Korona-ka. 3: There is no place to put it. There are not enough outlets. Not in the place you want to use. Household changes required by the diversification of home appliances The diversification of kitchen appliances, whose "starting lineup" has not changed significantly, has some pains in the homes used. Here are some topics. ◯ Insufficient installation space Until now, kitchen appliances have been placed on so-called cupboards and shelves with similar roles, but there are more types and numbers than the conventional standard home appliances, and there is a shortage of storage space. You can see the case. Especially for renting. In recent years, in the kitchens of newly built and renovated kitchens, there are increasing cases where layouts that consider placing a large number of home appliances in advance are also seen as examples. ◯ Insufficient outlets: Outlets are indispensable as the number of home appliances increases. As shown in the graph above, the exchanges and searches for comments regarding "kitchen" and "outlet" are all following an upward trend, and there are movements to confide their worries and search for reference examples. As with the problem of storage space, as a result of the large number of home appliances that have been assumed in the past, outlets have been forced to be added in an unwilling manner. ◯ Insufficient outlet: Location The problem of outlet is not limited to the kitchen. It is also necessary to consider that the places for eating and cooking, such as the hot plate case, are expanding to various parts of the house such as the dining room, living room, and veranda. In future housing development, including kitchen appliances, it can be an important point to look at changes in owned items due to changes in lifestyle. ■ About the survey report This press release is an excerpt of the survey report. All of the survey results and actual photos of users can be viewed from the official website of "RoomClip Institute for Living Culture". The diversification of kitchen appliances is accelerating. New standard and its surroundings that are approaching change https://lab.roomclip.jp/contents/kitchen_appliances/ ■ Report-linked live distribution (material DL / overlooked viewing available) With the release of the survey report, media brands We will carry out live distribution to deliver the case studies and surrounding topics obtained in the explanation of the contents and the survey. You can watch it when you apply. Participants can also download materials and watch for a week.・ Outline of the event RoomClip Living Culture Research Institute Survey report-linked live "Kitchen appliances (tentative title) whose diversification has accelerated due to the corona disaster" Date: November 9, 2021 (Tuesday) 17: 00-Live distribution (* November 16, 2021) Can be overlooked until the day) Stage: RoomClip Living Culture Research Institute Distribution method: YouTube Live (URL will be given to those who applied for participation) Organizer: RoomClip Inc. Application form https://www2.roomclip. jp / l / 361541/2021-10-21 / 3s3gzk6 Japan's largest social platform specializing in the area of living and living, where you can post and browse interior photos such as furniture, home appliances, and miscellaneous goods. We are developing smartphone apps and internet websites. Currently, the number of monthly users is 6 million and the number of photos exceeds 5 million. RoomClip is the most "photograph and data of the room where people actually live" in Japan. RoomClip users are featured in more than 100 media annually, including magazines and television. Representative: Masahiko Takashige Established: November 24, 2011 Location: 1-28-1 Sendagaya, Shibuya-ku, Tokyo URL: https://corp.roomclip.jp/ Business: "RoomClip" "RoomClip Business" "RoomClip Shopping" Planning, development and operation of RoomClip iOS app https://itunes.apple.com/jp/app/id520802798 RoomClip Android app https://play.google.com/store/apps/details?id=com.tunnel.roomclipRoomClip Website https://roomclip.jp/RoomClip Business https://roomclip.jp/business/RoomClip Shopping https://roomclip.jp/shopping/RoomClip Living Culture Research Institute https://lab.roomclip.jp/index .html Room Clip Co., Ltd. Public Relations Contact Form: http://corp.roomclip.jp/contact/corp- Press Release>
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