Corona's evil is out of stock, and Pana's home bakery is also popular for 50,000 yen (ITMEDIA Business Online) --Yahoo! News

Panasonic Locking Appliance Kitchen Space Division Cooking Equipment BU Domestic Marketing Department Cooking Product Division Director Shingo Ishige.He is in charge of the oven toaster and the Roti Sally Grill (selling)

　A new colon virus that occurred all over the world in 2020. In Japan, an emergency declaration was issued, and a staying home was recommended as much as possible to go to school or work. Panasonic home bakery history and total demand. Home bakery was born in the 1980s and is currently in the fourth boom, but has derived a variety of demand, but the home bakery has attracted attention among home appliances. Not only the bread can be baked, but also the dough can be made and molded, then baked in an oven to make bread, or rice cake, udon, pizza dough, etc. Panasonic has maintained the number one share in the home bakery market for a long time and has led the market. In particular, as the price of products is decreasing, they are adhered to high -end and multifunctional routes, pursuing the various possibilities of home bakery. So we talked to Shingo Ishige, who is in charge of home bakery planning and marketing at Panasonic about the history and future of the product.

Birth is now in the 4th boom in the 80's

　Home bakery as a home appliance product begins in 1987. The first domestic machine in Japan is "SD-BT2", which was released by Matsushita Electric Industries (now Panasonic). In about 4 hours, one loaf bread is baked in about 4 hours. The first boom has arrived after the release of this model. Competitors have entered one after another, and the first machine became a huge hit product selling about 490,000 units a year. "The home bakery business started in 1987. However, it is not a necessity for daily life, so it depends on the boom, and the sales so far have been increasing. The next boom came in the late 1990s. 。 The increase in bread foods due to the effects of US shortage and the increase in foreign bakery shops, and the market size has returned to nearly 200,000 units. "(Ishige) The market expanded again in the 1990s. In response, technological innovation accelerates. The miniaturization and multifunctional of the home bakery body can be made, and in addition to bread, rice cake and udon fabric can be made, and there is a multifunctional function that can be prepared with various menus from "single -functional household appliances" that only bake bread. It evolves into home appliances.

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