"The strongest marketer in modern times" Takeshi Morioka's secret "If you stab it in your instinct" -Fursuit of Sunday, the first ears of the ears | MBS Column

The popular project of "Sunday's first ears", Mr. Osamu Hayashi talks with "Charisma of the Era" one -on -one.On November 14th, Takeshi Morioka, an amazing marketer, led to the recovery of the slumped Universal Studio Japan (USJ).Mr. Hayashi approached the origin of Mr. Morioka's idea, which simply expresses the secret that continues to revive many companies as "the instinct will hit it."

■ USJ policy major change, behind the scenes

After joining the USJ, which was sluggish, Mr. Morioka led to an amazing V -shaped recovery.After leaving the USJ, he launched his own company, Co., Ltd., and has re -established various companies.

This time, Mr. Hayashi wanted to hear the USJ revival drama.Morioka evolved from the "Hollywood movie -only world view" that the USJ was particular about since its foundation to a theme park for "good cotton" incorporating Japanese anime and games.

Morioka recalled a major change that changed the image of the corporate brand itself, saying, "I thought it was the only way to win."He came to the conclusion that "USJ is no good if the width of customers is narrowed. If you don't take it widely, you can't win."Say.

Morioka explained how to guide these conclusions as "mathematically obvious.""The only reason for studying mathematics is the only reason I practice logical thinking. It is a problem -solving ability while saying" mathematics "," he preached mathematically.rice field.

■ Obtain a hunting license to rebuild a company??

"The important thing is to take the negative characteristics positively," said Morioka.In the rebirth of Nesta Resort Kobe, a facility in the mountains, which was in the bankruptcy crisis due to the deficit, he reconstructed the characteristics that "there is only a mountain, but there is a mountain."

In order to understand the pleasure of nature with instinct, Morioka Mizu is a disciple of a huntsman, and a hunting license has been obtained.She fell on the mountain path and came up with the idea, "This is an attraction!"Sales increased tripled in two years.

"If you don't do it seriously, you don't know your instinct."

The process of re -establishing Seibuen Yuenchi, which was aging and had not stopped declining the number of visitors, also lived in the process of re -capturing the characteristics.The concept of the Showa shopping street was concept, and the old and outdated amusement park was reborn into a nostalgic and nostalgic place.Ticket sales have 13 times in front of Corona.

"I can't change the thing itself, so what do I change? I change the" glasses "that the customer is wearing. By changing the context, you can operate the value of the contents," says Morioka.In the attitude of thoroughly grasping things, Mr. Hayashi also said, "It's a great strategy."

■ "Nasubi can only be nasubi"

"Restoring the features" applies to humans.Mr. Hayashi raised, "It's actually a good place to talk about the current story, and it's a good place to think that you are a drawback."I think it's the most valuable thing that can be made. "

And the meaning of finding a good aspect of a person is "Nasubi is only a nasubi.You have to give it. Even if you can make the nasubi a cucumber and become onion, it will only be a nasubi. The nasubi has no choice but to make it a splendid nasubi. "

Morioka is currently under construction of a theme park that is planned in the northern part of Okinawa, "a theme park that takes advantage of the nature that makes use of the nature.""I want to make Okinawa a jewelry for sightseeing like Hawaii in the United States.Morioka -san's gem words were heard by the viewers, "I stuck on myself!"

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"Sunday's first ears" is being overlooked for one week since broadcasting on TVer!Check out that Takeshi Morioka appeared![TVer]

On the official YouTube channel "Sunday's first ears", USJ's resurrection gimmick Takeshi Morioka, who talks about the essence of the "way of winning", is released![Official YouTube channel]

The next "Sunday's first ears" will be broadcast on Sunday, November 21. is a special that looks back on the appearance of Takao Osawa, Yuki Amami, Muro Tsuyoshi, and Rinya Nakamura.Send success from each setback. features "Zubora Kitchen Home Appliances" that makes housework easier.

"Sunday's first ear learning" is broadcast on MBS/TBS every Sunday at 10:00.https: // www.MBS.jp/mimi/