Tsutaya Electric Appliances +, a matcha maker where you can enjoy freshly brewed tea. Adoption of Sharp's green tea technology - Home appliances Watch

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June 9, 2021 17:00

Tsutaya Electric Appliances Enterprise will offer "Cuzen Matcha" made by World Matcha at "Tsutaya Electrics +" from June 8th to July 6th. Exhibition and pre-order reception. The general release date is July 7th and the price is 33,000 yen, but the pre-order sales price is 29,500 yen.

To use, first put the MATCHA leaf, which is the pre-ground matcha tea, into the machine, and add water to the water level line in the special cup. After that, just select the strength and press the start button, and you can make fresh matcha that is characterized by its freshly ground deliciousness.

In addition, this machine was provided with technology related to Sharp's "ceramic tea bowl," which applies the stone mill technology used to make matcha. As a result, it was able to commercialize the product earlier than expected.

The dedicated MATCHA leaf uses tea leaves from Kyushu. The machine comes with two 20g (about 20 cups) dedicated leaves. There are two types of exclusive leaves: PREMIUM (premium blend) and SIGNATURE (signature blend). The former uses 100% first-class tea, and is attractive for its smoothness and umami, and is suitable for matcha, matcha on the rocks, and matcha americano. The latter uses a blend of 1st and 2nd tea. It is characterized by moderate bitterness and well-balanced taste, and is suitable for matcha latte, matcha sparkling, matcha cocktail, etc.

Dedicated leaves can be purchased on the company's direct sales site. "PREMIUM" is 3,000 yen for 20g (about 20 bowls) and 7,500 yen for 60g (about 60 bowls). 20g of "SIGNATURE" is 2,000 yen, and 60g is 4,500 yen.