When I looked around Amazon's fashion items on Prime Day, it was too chaotic and paralyzed. | Gizmodo Japan facebook Twitter Youtube RSS Facebook Twitter YouTube GIZMODO FUZE

Is the product crap, or am I crap ...

Amazon Prime Day has ended. Did you all have a good shopping? During the two days of Prime Day, I was writing a punishing article in the "Don't buy this!" Series. Among them, the most common pattern was that unsold and unsold products were sold in a "clean-up" manner. I took a few screenshots and dropped it on Slack, the editorial department of Gizmodo, but at that time I found out that many of my colleagues were "buying clothes on Amazon."

That fact was honestly shocking. I'm not going to be a celebrity, but I thought I wouldn't sell good quality clothes to Amazon. It's dull and unfashionable, and if you wash it once or twice, it will get messy. By the way, "Amazon clothes" here is not a product of a famous brand that opens in Amazon. To the last, it is a product that is too cheap by any means, produced by a manufacturer that I have never heard of before. It's too reckless to buy from a cellar that isn't the bone of any horse. It's like a minefield where impossible defective products roll around. Do not you think so?

If you do too much window shopping on Amazon, your senses will be paralyzed.

This time, I explored this minefield to verify "Don't buy clothes on Amazon." Then something strange happened. When I looked at the hundreds, or even thousands, of products displayed on Amazon, they all looked the same. It's a little paralyzed, or it's hard to tell which ones are crappy, which ones are rip-offs, and which ones are false.

An apron with a catastrophic joke printed on it might be an ant, and this cowboy jacket is insanely cool, but that's my bad taste ...? A camouflage fleece dress costs $ 40, but it may be surprisingly cute. When I bought a wedding dress for $ 200 before, I thought, "I got it really cheap!", But Amazon can buy it for less than $ 100, so should I buy it here? The elf-style boots here are priced at $ 53.74, but I don't know if they're cute or if I shouldn't buy them even if I die ... I don't know anymore!

Amazon's apparel division is very popular, especially among millennials

Amazon's apparel division was surprisingly strong, overtaking Wal-Mart, America's largest clothing retailer, earlier this year. It seems to be especially popular with millennials, but I'm convinced. From my point of view, it feels like "buying clothes on Amazon ...", but my colleague says, "It's super convenient because you can buy basic items while you buy another one." My colleague Catie Keck recommends that you can buy leggings and leisure wear for $ 15, and Lululemon-style sports bra enthusiast Shoshana Wodinsky asserts that "Spobra is definitely Amazon."

If you look at TikTok, there are subcategories where influencers recommend "items you should definitely buy on Amazon" and "luxury brand-like items". For me, who has admitted that I am an informed person, this is the arrival of an existential crisis. You have no choice but to accept your mistakes and admit to losing.

Famous brand B / C grade products are also here and there

I changed my mind and opened the Amazon page of the elegant and sophisticated brand "COOFANDY". What came into my eyes was the cowboy shirt with the national flag pattern introduced in the top image. … (Excuse me). Probably a product that was rejected by the popular retail chain Hot Topic. The price is $ 35. Another $ 30 shirt looks like Mike Tyson's tattoo. When I asked my colleague Sam Rutherford of Gizmodo in the US (the strongest if I talked about it on my smartphone), he said, "Isn't it okay if I cosplay as a FF10 Wacka?" Of course, it's not a compliment.

Next is a button-down shirt that looks like you've caught C-3PO and turned it into a shirt. There is an opportunity to wear this kind of gold, other than cosplay ...? Again, COOFANDY is a stylish brand, and the products in the physical stores are really nice.

I thought so. Everyone, their brands are seducing users by arranging their products as if they were ordinary clothes, or more specifically, nice clothes. I'm dazzled, knowing that users are coming to Amazon to shop, and that they haven't read the lengthy product description.

The quality is perfect.Prices are not always the lowest

Looking through the reviews, it's common to complain that the size doesn't fit. It rarely fits exactly as it is sold. Well, as long as you buy clothes online, it can't be helped. But if you dig deeper into the reviews, you'll find that there are countless third-party sellers who aren't willing to return or exchange.

In some cases, there is a quality problem. The zipper breaks immediately after taking it out of the box, or the material of the fabric is different from the image. Some fashion bloggers recommend buying clothes on Amazon, but you have to research the details before you buy.

And about the price you care about most. It's easy to think that Amazon can buy branded items at the lowest prices, but when you look at Kiplinger, they sell for 20% more than other (slightly inconvenient) retailers. So I checked out common blouses, shirts and dresses on Amazon and then compared them to H & M, Uniqlo and Nordstrom Rack items. Then, Amazon wasn't cheaper, as major fashion retailers always offer 10-30% discounts.

For example, Levi's wedge-fit jeans. It's currently $ 83.30 on Amazon, but the Levi's site always sells the same item on sale or at 30% off, and the item in the image was $ 68.98.

As I wrote the article, I remembered that I also bought clothing from Amazon only once. I bought a pair of knee high socks as a Halloween costume. Of course, I only wore it once (because it was for cosplay), but that one time was no good. When I washed it, it fell apart. Well, I'm glad I bought it for Halloween anyway at that time, but in a nutshell, I paid $ 15 for a one-time sock. Party City, a retail chain, could have bought the exact same product for about $ 6 ...

It's OK to buy basic items.Not the best shopping experience

So, for the time being, I decided to order the $ 10 leggings recommended by Catie. If she didn't buy it, she would be punished.

After hours of working with Amazon fashion items, my conclusion is that it's not bad for buying basic T-shirts, leggings, and gym clothes. If you give it to someone by gag, you should be able to get some novelty clothes. However, if it is the best shopping experience, it is "no". The answer is the same, even if it's Prime Day.