German design award!"Shun Classic Blonde" corporate release that combines beauty, sharpness, and functionality from the luxury kitchen knife brand "Season" |

(2021/6/7)

Category: Product service

Release issuance company: Kai -seal Co., Ltd.

From June 1st (Tuesday), domestic sales starting domestic home kitchen knives Top share * (Headquarters: Chiyoda -ku, Tokyo; President and CEO, COO: Hiroaki Endo) has become popular from all over the world, mainly in Europe and the United States. From the gable kitchen knife brand "Season", the "Shan Classic BlonDE" series will be released sequentially at department stores and some specialty stores nationwide from June 1, 2021 (Tuesday). The kitchen knife brand "Shun", which is proud of the kitchen knife technology that combines kitchen knife technology, has been well received by customers around the world for its functionality and beauty since its launch in Europe and the United States in 2000. 。 In 2020, the 20th anniversary of its release, it exceeded 8 million cumulative shipments. We have received strong support from a wide range of people, from popular chefs and cooking researchers to ordinary customers. "Shun Classic Blonde", which will be released this time, is a series featuring the Damascus pattern blades reminiscent of Japanese swords that are popular overseas and the handle of the D -shaped shape that fits in your hand moderately. With its high reputation for its design, we have won the German Design Award 2021, an internationally authoritative German design award. From now on, the shellfish and the "season" brand will continue to deliver kitchen supplies that can support Japanese and world -class cooking scenes with the beliefs inherited from Seki's sword making and high -knife processing technology cultivated over many years. We will strive. "Season" is a luxury kitchen knife brand with a comprehensive knife maker maker, which is launched in 2000 for Europe and the United States in 2000 and is currently developed in more than 60 countries around the world. In June 2020, the cumulative shipping number exceeded 8 million. With a wide range of supports from a wide range of people, from popular chefs and cooking researchers to the general public, mainly in Europe and the United States, sales are expanded, and about 90 % of the seasonal products have been overseas. Among them, the Kitchen Knife of the Year, the kitchen equipment section of the Knife of the Year, which is the most developed in the United States and is the highest in the knife industry, has been awarded 12 times in the past. Originally, it was sold as a product for overseas, but has been well received and has been selling some products since 2009 in Japan. * From KSP-POS 2017-2019, the outline of the company's collective product "Shun Classic Blonde" series adopts a multilayer steel in the blade. In addition to realizing a damask pattern like beautiful ripples, it combines sharp sharpness that is indispensable for knives and its persistence. In addition, the unique blade technology that shells have been cultivated by making blades for many years have achieved sharp blades. There is little cutting resistance and can be cut without breaking the taste of the ingredients. We are particular about functionality, such as good balance when holding in your hand and "integrated base", which is difficult to accumulate dirt. In addition, the handle of the D -shaped shape that fits the hand is adopted with a strong stacking tree with excellent strength. Shun Classic Blonde Sangoku Knife 175mm Price: 15,000 yen (excluding tax)/16,500 yen (tax included) Season shun Classic Blonde Chef's Knife 200mm Price: 16,000 yen (excluding tax)/17,600 yen (tax included) Shan Classic Blonde Shan Classic Blonde Shan Classic Blonde Shan Classic Blonde Shan Classic Blonde Shan Classic Blonde Shan Classic BlonDe Shan Classic BlonDe Shan Classic BlonDe Shan Classic Blonde 10,000 yen (excluding tax)/11,000 yen (tax included) German Design Award2021 is an internationally authoritative design award operated by the German Design Council. It is held every year for the purpose of discovering and awarding unique design trends from communication design and product design. The "Shun Classic Blonde" series won "German Design Award2021". The high design of the "season" brand has been proven. [Kai -seal Co., Ltd.] In 1908, founded in Seki City, Gifu Prefecture, famous as a knife town. Currently, 10,000 items such as razors, men's glooming, snails, etc., mainly knives, beauty care, kitchen knives, cooking and confectionery, medical use, etc. A comprehensive knife manufacturer that performs a series of from development to production, sales, and logistics. Headquarters: 3-9-5 Iwamotocho, Chiyoda-ku, Tokyo President and COO: Hiroaki Endo http: // www.kai-group.COM/Corporate Press Release To PRTIMES Top

* Prices, specifications, services, etc. of the products described in the news release are as of the date of announcement.Please note that it may be changed without notice.