From 20 years ago to maintain that fast hand, with "active laissez-faire" 300 million yen-stock agent

What kind of person is the 32nd strong investor ~ the survey of 3900 Japanese stock investors clarifies! (case study)

The brand that has emerged.

日本を代表するスター銘柄と聞いて、真っ先に思い浮かぶ1つにファーストリテイリング<9983>があるだろう。足元の時価総額は約7兆2000億円。1994年に広島証券取引所への上場から出発した同社は、「ユニクロ」の展開で世界3位のSPA（製造小売り）にまで飛躍する。

If it had held the company's stock since the end of 2001 20 years ago, its operating principal would have expanded 11.6 times. In the same period, compared with other stock indexes, the figure is significantly higher than 1.9times TOPIX and 2.7times Nikkei average share price.

A comparison of the average stock price performance of Kuaishou, TOPIX and Nikkei that can be identified in "Stock Exploration"

Note: end of December 2001 = 0%

At the time, some investors who were attracted by the innovation of Uniqlo's business model might regret it because it was right along the way, or sold when the stock price was misaligned when they had visited many times before.

What kind of ideas do people who can maintain such a star brand have? What tells us this tip is Satterson, who has invested for 30 years and uses 300 million yen of Japanese equity assets under his feet.

3億円を築いた原動力の1つが、初期段階に掴んだスター銘柄の躍進にある。2002年に購入したファストリ株のほか、08年に浜松ホトニクス<6965>、10年に大東建託<1878>、12年にリログループ<8876>などを購入。これらの株価は保有開始から3～9倍に伸びている。

An example of a brand held by Mr. Satterson

In that case, it is easy to think of Mr Satterson as a "Gross stock hunter" who takes a big risk to target the big demon brand, but the opposite is true.

The emphasis is on stability and security. The original degree of equity investment is only "better than putting money in an ultra-low interest rate bank account", not the degree of leaning forward to boost assets.

Usually work as a high school teacher at the same time, in order to safely and steadily increase the money earned, little by little allocated to enterprises that can expect performance growth, if long-term accumulated returns, will continue to invest. The investment amount of each brand is decided to be 500000-1 million yen, and the number of brands under foot is up to 185.

It is this indomitable investment style that has made a great contribution to the expansion of assets. However, in fact, from 100 million to 100 million assets, the ability of growing enterprises, steady investment funds squeezed out from wages while expanding the sustainability of investment units are also required.

Long-term diversification = it is easy to create the impression of boredom, but is Satterson's investment boring or not? Let's take a look at the steps of seizing the star Gross brand.

The biggest contributors to the expansion of assets are Fast and Lilo G.

先ほどの一覧表で含み益が大きい銘柄が、ファストリ<9983>とリログループ<8876>だ。

ファストリ<9983>を購入したのは02年9月だ。当時、衣料業界の価格破壊のビジネスモデルに衝撃を受け、その話題性と将来性を加味して購入した。足元では、700万円の含み益が生じている。

Fast month-end chart (January 2000 ~)

Note: the histogram color of trading volume and buying and selling price is "red" when the stock price is positive compared with the stock price of the previous period, negative is "blue", and equivalent is "gray". The following is the same.

一方、リログループ<8876>の含み益は足元で670万円。購入した12年当初、国内の企業で福利厚生を見直す機運が高まりつつある中、同社株に注目した。

Taking the stable performance trend and continuous allocation as the decisive factors, he believes that the possibility of buying and equity split is very high, which also pushes Mr. Satterson's back. In fact, it was later divided into ten parts and became a factor driving up stock prices.

Month-end Chart of Rirogrip (October 2009 ~)

In Mr. Satterson's brand choice, he pursues current events and fashion, and uses this topic as a clue to identify companies that are expected to grow. The key points to see clearly are "whether the topic is lasting" and "whether there are brands that affect performance".

ファストリ<9983>とリログループ<8876>の2社も、この条件を踏まえて投資したものだ。手掛かりとしたトピックは、ファストリなら低価格と高品質を両立させたビジネスモデルの革新性と話題性、リログループでは福利厚生を見直す機運が社会で高まったことを指す。

The step in selecting a variety is to check the stability of past performance changes and expectations after finding the relevant varieties in the daily news, needless to say about the basic information and business model.

PER (return on share price) and ratings (rated by securities analysts) are also confirmed, but only to a reference level. In the final analysis, pay attention to the stability of performance, and whether the career can match the trend of the times, think with your own mind.

Once invested, it will continue to hold in principle. In Fast, he also stumbled over the vegetable business he entered in the first half of the 2000s and hesitated to sell. However, the position of the company as a major company in Japan has been established, and the profits of the company's shares are fully out, so there are not so many problems. The decision turned out to be auspicious.

However, if the included loss seems to last for a long time, the loss is considered. At that time, it will be carried out near the end of the year while looking at the overall profits, including the income of the main business.

Mr Satterson began to choose brands in a way that focused on growth stocks, after 2000. Before that, investments aimed at shareholder preferences were mainstream, but taking a deal as an opportunity awakened the interest of increasing profits.

それが1998年11月に購入したエイベックス<7860>だった。

* this information is intended to provide general information and does not provide advice or advice on securities or other financial instruments.