The impact hood that tradition plays! Launch of sales of innovative salt-free fermented soybean food "Fermented Somifa" | JA Zennoh Press Release | Kyodo News PR Wire

ZEN-NOH Business Support Co., Ltd. (President: Harumi Kubota, hereinafter referred to as “ZEN-NOH Business Support”), a subsidiary of JA Zen-Noh, has launched an innovative salt-free fermented soybean food, “Fermented Somifa”. Developed with Indo Jozo Co., Ltd. (hereinafter referred to as “Yamain Jozo”), reservation sales will start on JA Town (EC site operated by Zen-noh) from May 31 (Monday).

According to the definition of miso (separate sheet), it cannot be labeled as miso unless salt is used, so unfortunately the functionality of miso cannot also be labeled. On the other hand, "Fermented Somifa" is made by a miso maker who has added a twist to the traditional method of making miso.・It is a new traditional food made by aging.

From an international point of view, the amount of salt consumed by Japanese people is high, so it has been instructed to reduce salt intake. It is in the spotlight.

Therefore, ZEN-NOH Business Support and Yamajirushi Jozo have developed a new method of making fermented soybean food with zero salt content, "Fermented Somifa". With the birth of this "Fermented Somifa", high-quality fermented soy protein can be used as a staple food, a side dish, or as a sweetened snack at any time of the day, noon, or night, without worrying about salt content. You will learn how to eat. Along with the start of sales of "Fermented Somifa", we have launched the "Fermented Somifa Eating Revolution Top" so that women who are interested in fermented foods and those who are concerned about salt content can experience the impact of tradition. I would also suggest 10.

"Fermented Somifa" will be available for pre-order from May 31 (Monday) at JA Town's shop "Oishii Tobira", and 300g x 6 pieces / case of "Fermented Somifa" will be 1,000. We will also hold a monitor recruitment campaign that will match your name.

[Monitor Recruitment Campaign]

■Title: “Fermented Somifa” Monitor Recruitment Campaign

■Period: May 31, 2021 (Monday) to June 30, 2021 (Wednesday)

■Premium: "Fermented Somifa" 300g x 6 / case

■ Number of winners: 1,000 (total of Twitter and Instagram)

■ Winning Announcement: Winners will be selected when they are shipped in mid-July.

■ Application requirements: ・Twitter ＠hakko_somifer　Follow & retweet

・Instagram ＠hakko_somiferFollow & Like

[Outline of fermented somifa]

■Name: Fermented somifa (fermented soybean food)

■ Ingredients: soybeans (domestic, not genetically modified), rice (domestic) / alcohol

[Fermented somifa request]

Alcohol is included, so children, those who are pregnant or breastfeeding, and those who drive

Please be careful.

■ Contents: 300g

■Preservation method: Refrigeration required

Expiration date: 180 days from the date of manufacture

■ Sales start date: Pre-order sales start from May 31, 2021 (Monday) *Shipping will begin in July

How to purchase: JA Town

[Free shipping campaign]

Free shipping from Monday, May 31, 2021 to Wednesday, June 30, 2021

■Sales unit: 300g x 6 pieces/case

■Price: 3,240 yen/case (tax included, shipping fee not included)

[Attachment]

■ Definition of miso (miso quality labeling standards)

■ “Fermentation Somifa” simple pamphlet

■ Company profile (seller)

[Seller Overview]

Seller: Zennoh Business Support Co., Ltd.

Head office location: 1-1-1 Koishikawa, Bunkyo-ku, Tokyo

Representative: Harumi Kubota, President and CEO

Capital: 594,500,000 yen

[Manufacturer Profile]

Manufacturer: Yamajirushi Brewing Co., Ltd.

Head office location: 1-30-13 Narimasu, Itabashi-ku, Tokyo

Representative: Yoshikazu Ishikawa, President and CEO

Capital: 180,000,000 yen