Michinoku Coca-Cola Bottling installs the first North Tohoku PR vending machine for the "Hokkaido / North Tohoku Jomon Archaeological Sites" registered as a World Cultural Heritage

This vending machine was designed by our company in order to promote the charm of the northeastern part and revitalize the area through the "Hokkaido / North Tohoku Jomon Archaeological Sites" registered as a World Cultural Heritage on July 27, 2021. Thing. There are 6 Jomon archaeological sites in Hokkaido, 8 in Aomori prefecture, 1 in Iwate prefecture, and 2 in Akita prefecture. Our business area is northeastern, and our vending machines are designed unique to that area. However, by increasing the number of installations, we will encourage tourists to travel around and aim to contribute to the local economy. In addition, the vending machine installed this time is decorated with the scenery of another historic site "Sannai Maruyama Ruins" and the clay figurines and pottery in the collection.

■ Outline of the installation presentation [Date] October 14, 2021 (Thursday) 14: 00- [Place] Aomori Prefecture Tourism Product Center ASPAM [Attendees] Aomori Prefecture Tourism Federation: Managing Director Yoshiki Akita, our company: Executive Officer Hideki Kawamura, General Manager of Area Sales Headquarters, Makoto Nakamura, General Manager of Sales Management Department, Aomori Prefecture Yoshiki Akita, Managing Director, Aomori Prefecture Tourism Federation Comment "As you all know, many citizens of the prefecture and local residents The long-awaited "Hokkaido / Northeastern Jomon Archaeological Sites" has been registered as a World Cultural Heritage. Many citizens of the prefecture are pleased with the bright news after a long time in the corona disaster. Is a wonderful thing that was very well devised and designed in close cooperation with the people concerned such as the prefecture. People who saw this were attracted attention and became interested in the Jomon archaeological site, and I am looking forward to visiting the site It is a behavior model for consumers and tourists that we can imagine that the behavior of taking a break while drinking Coca-Cola products and sharing and spreading impressions and impressions with everyone is based on the vending machine. It is also in line with "AISAS". We would like to work with our partners who are developing these various initiatives to revitalize the local economy in the midst of the Corona disaster. " Hideki Kawamura, General Manager of Area Sales Headquarters Comment "This vending machine was installed with the hope that more people will know about the Jomon archaeological sites in Hokkaido and the northeastern part of Hokkaido, which have been registered as World Heritage Sites. I am very happy to be able to install it in this place that attracts the attention of many people like this, and I hope to enliven the many Jomon archaeological sites that exist in Aomori Prefecture, including the Miuchi Maruyama Site in Aomori City. Currently, we are restricted from going out due to the corona disaster that has continued since last year, but we would like many people to visit the Jomon archaeological site after ensuring safety and security. In the future, we will continue to work in collaboration with all of you so that we can further enliven the local community. ” About Michinoku Coca-Cola Bottling Co., Ltd. Michinoku Coca-Cola Bottling Co., Ltd. has Aomori, Iwate, and Akita prefectures as its business areas. We manufacture and sell Cola products. We not only deliver soft drinks that enhance our lifestyles, but also develop various businesses that are closely related to our daily lives, aiming to be a company that is close to the "positive" and "happy" lifestyles of the local people. While being a member of the Coca-Cola system, we will fulfill our responsibilities as a local company that develops businesses based in the north-tohoku region, create positive changes and social value, and contribute to the development of sustainable local communities. I am going.