How many do you know 2021 JK / JC buzzwords announced! "~ Morote" "Kima Z" "Heisei Gal" etc. (December 21, 2021) --Excite News

AMF Co., Ltd. operated by Rika Shiiki has announced the "2021 Buzzword Award" selected by the "JCJK Survey Team"! How many do you know?

AMF Co., Ltd., which handles marketing support for female junior and senior high school students, is based on the selection results of the elite members of the marketing group "JCJK Survey Team" consisting of female junior and senior high school students nationwide who are good at trend research, from July 2021 to 11. The "2021 Popular Words Award", which summarizes the trends up to the month, was announced in four categories: "People, Things, Apps, and Kotoba." In this article, we will introduce the results.

JK / JC buzzwords announced in the first half of 2021! "Is there a guy who is hilarious?" "Acease" etc.

Human department

5th place Toa (three sisters of Uchi et al.) YouTuber's Toa, who was selected as "Kima Z" in the 4th place in the Kotoba category at this buzzword award, was ranked 5th in the human category. Our member, "Uchira Three Sisters," predicted the trend in the 2021 JC / JK trend forecast last year, and made a perfect prediction. When the video of the talk was too interesting, it became a hot topic, and many female junior and senior high school students said that they could get well. ～ Toa-sama Award Comment ～ Good morning, I'm Toa! Hello ~~ JC / JK Buzzword Award 2021 I was selected as the 5th place in the human category! Thank you so much for choosing from many creators. Thanks to everyone who always supports me! 4th place Vaundy, whose song buzzed and ignited on each SNS including VaundyTikTok, ranked in 4th place. The representative song "napori" has been streamed more than 100 million times, and there were many opinions from female junior and senior high school students that "all songs are too emo". It seems that TikTok is supported by many high school girls who can't let go of the video when it looks fashionable.

Dancer / Vaundy: MUSIC VIDEO

via www.youtube.com 3rd place Heisei Flamingo Breaking with a certain video, gaining popularity of reaching 1.5 million people in just one and a half years after opening the YouTube channel in April 2020, representing 2021 It became YouTuber. He frequently collaborated with Mr. Comdot, who ranked 3rd in the human category in the previous "JC / JK Buzzword Award 2021 1st Half", and gained support from high school girls as "the most watched YouTuber now". .. ～ Heisei Flamingo NICO Award Comment ～ Thank you very much ... I am honored. We will continue to strive to become a person who goes beyond fashion and becomes a historical figure and will be handed down 100 years from now. Manji-Heisei Flamingo RIHO Award-winning comment-Thank you! !! I am very honored! !! We will continue to take the lead in creating an era in which Arasa can shine. 2nd place Yuki Yamada Yuki Yamada, who played the role of Draken in the "Tokyo Revengers", which was ranked 2nd in the mono category in the previous "JC / JK Buzzword Award 2021 1st Half", was ranked in 3rd place. There are many expectations from female junior and senior high school students that "I want to see more roles" in the gap between the role of Draken and the usual natural appearance. 1st place INI INI, who ranked 2nd in the human category in the previous "JC / JK Buzzword Award 2021 1st Half", won the 1st place in the annual grand prize. A new group from the audition program "PRODUCE 101 JAPAN SEASON 2", which was ranked 4th in the mono category last time, became a representative artist in this year, which can be called the audition program Sengoku period. Because of her high visual and ability as well as her language skills, she received a lot of attention from many female junior and senior high school students, saying that she could play an active role globally. ～ INI's award comment ～ We, INI, were able to win the 1st place in the JC / JK buzzword award 2021 human category! Thank you very much. I will do my best in 2022 so as not to be ashamed of the 1st place. I look forward to working with you!

[INI BEHIND]'Rocketeer' Special Performance Video

via www.youtube.com

Things department

5th place Trading cards Deco, which decorates trading cards recommended by using stickers and cases, ranked in 5th place. Of course, there were many opinions of female junior and senior high school students who said, "Take pictures of each other's trekadeco with food at the cafe" with friends as well as watching at home. Stationery companies are showing new promotion methods such as promoting stickers etc. on Instagram as "Recommended for Trecadeco". 4th place Going to Korea Pretend to go to Korea "Going to Korea" is becoming more and more exciting now that you can't travel while the restrictions on Korona-ka continue. By buying Korean cup ramen and juice and watching your favorite idols and dramas at hotels, you can feel like you're traveling to Korea with your friends even if you're in Korona-ka. In addition, it is popular among high school girls because it can be used to decorate the room and also serve as a birthday celebration, making it easy to surprise.

Illustration image of Irasutoya her cheese dog eater

3rd place Skeletal diagnosis "Skeletal diagnosis" that chooses fashion according to your skeleton such as "Skeletal straight", "Skeletal wave" and "Skeletal natural" ranked in 3rd place. After being diagnosed by a qualified professional and making use of it in her own fashion, she gained the enthusiastic support of high school girls, saying, "You can win any skeleton." In addition, many fashion brands are promoting and promoting based on skeletal diagnosis on Instagram, etc., and the excitement is accelerating. 2nd place Squid Game Squid Game, a drama that has made unprecedented hits all over the world, ranked 2nd in the mono category. It is highly evaluated by high school girls as "addictive". In addition, many people said that the games that appear in the drama, such as Honeycomb toffee and Daruma-san, were "played as a feature of the school festival." We continue to win the top rankings on Netflix, and we have high expectations for a new genre of Korean dramas that is different from the Korean dramas that have been strong in romance. 1st place Girls Planet 999 It became a symbol of high school girls in 2021, with the trend on Twitter every time during the program and the total number of views of the final rebirth broadcast exceeded 5.35 million. There were many active female junior and senior high school students in the program, and it seems that there were many female junior and senior high school students who encouraged the activities of their generation every week. Many high school girls said, "Who was the one who got excited?"

Kotoba section

5th place Super chill rapper "Super chill rapper" born from the video "Eh ?? Ah's dream suka ~~? Super chill rapper!" Played over 7 million times on TikTok ranked 5th. Acquired. Many high school girls often use it because it looks like a photo booth when it is used as a graffiti for photo booths, as well as shooting videos that imitate using the sound source. Looking back on the trend of 2021, idols who fly to the world from audition programs have been born, centering on "INI" and "Girls Planet 999", and many programs called "Audition Program Sengoku Era" are aired. It turns out that many high school girls are enthusiastic. Also, there is a tendency to shop at super-discount mail orders such as "SHEIN" and "Qoo10" even after waiting for the sale time, and girls who "buy YouTuber" to buy exactly the same thing by watching the YouTuber video introducing the purchased items. Many junior and senior high school students were also seen. 4th place "Heisei Gal" who dares to enjoy the Heisei fashion such as Heisei Gal Scrunchie and Loose Socks at school festivals and Halloween ranked in 4th place. High school girls born between 2003 and 2009 are generations who do not know gals. Many high school girls said that they look cute rather than old-fashioned. 3rd place-Morote "-Morote" was predicted by our company in the 2021 JC / JK trend forecast last year, and the forecast was successful. It is a derivative of "get", but it sounds softer than the usual word "get", so it seems that many female junior and senior high school students use it when making friends. Example) Nee Nee Dal Stop entwining ~~~ Paparapees Award-winning comment ~ Paparapies! This time, the JC / JK buzzword award 2021 Kotoba category 3rd place-Morote has entered! Thank you for using it a lot. Please continue to use it a lot! please! 2nd place Let it be Kei Komuro said "Let it be is my favorite word" when she announced her engagement, and that remark was noticed again when she married Mako this year. I did. In TikTok, in addition to Let it be, a sound source using the remarks made by Mr. Komuro when he announced his engagement was made, and it was often seen that the couple uploaded a romantic vlog in combination with the video. From the excitement, many female junior and senior high school students said that it became the slogan of cultural festivals and sports festivals. 1st place Kima Z "Kima Z" produced by YouTuber's father, who was selected as the 5th place in the human category at the buzzword award, became the representative of 2021 for female junior and senior high school students. The process of converting awkwardness on a personal computer was possible. When Toa-san posted on YouTube that the wording was interesting when hitting Z, it spread to many female junior and senior high school students who were viewers. I mainly use it verbally when I feel awkward, but the Kima Z pose, which makes both hands parallel to the Z shape in front of the face, is also a standard pose when taking pictures. Example) I was in the same class as my ex-boyfriend-As expected, Mr. Toa-sama Award-winning comment-The Ki-Z that I used when I was awkward became the first place in the Kotoba category! I'm really surprised that I didn't think that Ki-Z, which I was sending on YouTube, would be number one, but I would like to continue to be a creator who can bring laughter to everyone, so thank you.

Let me buy 10,000 yen at a Korean supermarket in Shin-Okubo! !! !! !! !! !!

via www.youtube.com

App Division

5th place UNIVERSE The app "UNIVERSE" that was required for voting in "Girls Planet 999", which was selected as the 1st place in the mono category at the buzzword award, was ranked in the 5th place. In addition to voting behavior, limited content of other popular idols such as G (I) -DLE and ASTRO is being released one after another, and it is permeating as an indispensable tool for idol-loving female junior and senior high school students to do otaku activities. It seems. 4th place Qoo This is a mail-order app that has become a hot topic for "Mega-wari," which is held several times in 10 years. Many female junior and senior high school students said that they mainly buy Korean cosmetics and that they will endure until the next mega discount. During the mega-wari period, recommendations and purchase introductions are very often seen on Twitter, and it seems that there are many female junior and senior high school students who refer to when purchasing. 3rd place SHEIN The super-discount mail-order app "SHEIN", which has buzzed videos of purchased items on YouTube, ranked in 3rd place. It is an overseas mail order application that you can purchase at an exceptional price such as a necklace in the 100 yen range and a bag in the 900 yen range, but it became popular as YouTuber started posting videos of purchased items. It seems that the number of high school girls who do the same coordination "Buy YouTuber" has increased. 2nd place CapCut Also won the 2nd place in the app category in the previous "JC / JK Buzzword Award 2021 1st Half". Even in the annual grand prize, he kept the second place. CapCut has begun to be used as a video editing app when posting to TikTok, but because there is a template in the app such as fusion motion, "you can edit buzzing videos", and TikTok is enthusiastically supported by high school girls who can not let go. I'm collecting. 1st place Story effect (Instagram) "Story effect (Instagram)" predicted the trend by our company in the 2021 JC / JK trend forecast last year, and also ranked 1st in the app category in the previous "JC / JK buzzword award 2021 first half" Acquired. We won the first place in the annual grand prize. In particular, the popularity of the glitter effect is deep-rooted, and there were many opinions from high school girls who wanted to have a good face.

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JC / JK buzzword award 2021 image

Looking back on the trend of 2021, idols who fly to the world from audition programs have been born, centering on "INI" and "Girls Planet 999", and many programs called "Audition Program Sengoku Era" are aired. It turns out that many high school girls are enthusiastic. Also, there is a tendency to shop at super-discount mail orders such as "SHEIN" and "Qoo10" even after waiting for the sale time, and girls who "buy YouTuber" to buy exactly the same thing by watching the YouTuber video introducing the purchased items. Many junior and senior high school students were also seen. (*) About "JCJK Survey Team" A marketing group consisting of about 100 female junior and senior high school students operated by AMF Co., Ltd. His main activities include round-table discussions with client companies and questionnaire surveys, and many media appearances as representatives of female junior and senior high school students.