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While Valentine's confession is easy to succeed, about 30% of people did not connect with each other!"Commercial" chocolate is more popular than "handmade"

2022 Valentine's Day Gifts and Confession Survey

Ornet
O-net, Inc. (Chuo-ku, Tokyo, President: Manabu Moriya), which provides marriage partner introduction services, https://onet.co.jp/ has 817 unmarried men and women aged 20 to 34 (398 men and women). We conducted a "Survey on Valentine's Gifts and Confessions" for Valentine's Day on February 14th, targeting 419 people. As a result of the survey, the most common gift for Valentine's Day was "commercial chocolate", and the result was "clothes (including small items such as mufflers)". Regarding Valentine's confession, about 30% of the respondents answered that they had confessed (has been), which is almost the same as the survey conducted in 2019. [1] Gifts (gifts) given at Valentine's Day so far ✓ The top is "commercial chocolate sweets" with 60.9%. The result is 10.5 points higher than the second "handmade chocolate sweets" 50.1%. ✓ The number of votes for "handmade chocolate sweets" was wide open for men and women, with 61.6% for women and 37.9% for men. Since the number of women exceeds 23.7 points, it can be seen that "handmade" items are used not only for the opposite sex but also for giving to friends and family. [2] Gifts (given) other than chocolate sweets at Valentine's Day so far ✓ "Clothes (including accessories such as mufflers)" received the most votes at 39.3%. Next was "consumables" at 38.0%, "liquor" at 33.5%, and "tableware such as mugs" at 26.0%. [3] The person who gave the present at Valentine's Day so far ✓ "Lover" was the top 22.2%, followed by "Friends" 20.9%. It turned out that not only "lovers" and "lover candidates" but also gifts for "friends" are becoming more common. [4] Experience of confessing (or being) at Valentine's Day ✓ 27.6% of the respondents answered that they "have" confessed (being). Approximately 30% of the total was slightly lower than the survey conducted in 2019, at 3 points, but the result was almost flat. ✓ By age group, 36.7% of men in their 20s answered "yes", which was about 10 points higher than the others, and votes were collected. [5] Results of confession ✓ "The confession went well, but I couldn't connect with each other" was 29.0%, which was 5 points higher than the 2019 survey results. ✓ On the other hand, 16.7% of the respondents said that they confessed but refused (declined), which was 4.7 points lower than the 2019 result. There may have been a state of emergency due to a coronavirus infection, and "I can't meet" may have hindered the development of dating. ) Which of the following? The top is "commercial chocolate sweets" with 60.6%. Next, "handmade chocolate sweets" was 50.1%, which was 10.5 points higher than handmade. By gender, the item "I have never given (have never been) a gift" was 14.4 points higher for men, suggesting that it is an event in which women move. The largest difference by gender was in the "handmade chocolate sweets" section, where females outnumbered males by 23.7 points. "Handmade chocolate" may be used to give to friends and family instead of giving to the opposite sex. By gender and age group, women in their twenties had a small difference of 1.9 points between commercial and handmade products, which was about the same as the overall response. It can be seen that many women in their 20s are handmade. As for men, more than 40% of men in their 30s answered that they had never given (have never given) a present. Only men in their thirties are by far the highest, resulting in about twice as many votes as other women in their twenties and thirties and men in their twenties. [2] What did you give (or gave) other than chocolate sweets for Valentine's Day so far? By gender, women received votes for the top "clothes (including accessories such as mufflers)," "consumables (handkerchiefs, underwear, etc.)," ​​"liquor," and "tableware such as mugs." For men, all items after "tableware such as mugs" were in the 20% range except for "others", and the votes were scattered except for the top three. Regarding "fragrance items," "bags," "watches," and "shoes," which had few votes from women, there may be men who give them as gifts to women. [3] Who has given the present for Valentine's Day so far? The top respondents who gave presents were "lovers" (22.2%), followed by "friends" (20.9%). Speaking of Valentine's Day, there is an image of giving chocolates to lovers and potential lovers, but it turned out that gifts to "friends" are also common. By gender and age group, females in their 30s were higher than those in their 20s, except for "friends". Regarding "friends," women in their 20s accounted for 57.3%, 3.4 points higher than women in their 30s. The biggest difference was in "workers", with those in their 30s surpassing those in their 20s by 12.5 points. Those in their twenties, who most often choose "friends," may tend to see Valentine as a more frank event. For men, the item "Nothing in particular" has a large difference depending on the age, and the result is that those in their 30s exceed 24.7 points. All items other than "Nothing in particular" exceeded those in their 20s, indicating that men in their 30s are not very positive about Valentine's Day. [4] Have you ever confessed (has been) on Valentine's Day? Approximately 30% of the respondents answered that they had confessed to Valentine's Day so far. Compared to the survey conducted in 2019, it is slightly lower than 3 points, but the result is almost flat. By gender and age group, 36.7% of men in their 20s answered "yes", which is about 10 points higher than the others. As for women in their 20s, 26.3% answered that they did. Regarding people in their twenties, there may be a difference in perception between men and women. [5] What happened to the result of the confession? Regarding "successful (dating)", although it exceeded the result in 2019 by 0.8 points, it was almost flat. "The confession went well, but I couldn't connect to the relationship" was 29.0%, which was 5 points higher than the 2019 survey results, but the item "Confessed but refused (declined)" was 4.7 points. The result was a drop. There was also a state of emergency due to a coronavirus infection, and "I can't meet" may have hindered the development of dating. By age group, the item "successful (leading to dating)" was 10 points or more lower than the others only in the late 30s. The results of "successful but not connected" differed from generation to generation, with 46.8% of the respondents in their early twenties collecting the most votes. This was followed by 37.9% in their late 20s, 26.0% in their early 30s, and 23.9% in their late 30s. It was found that the younger the age, the more often the confession does not lead to dating. I think it is also necessary to have the ability to take a step after confessing and connect to dating.

-Survey outline- ■ Survey name: 2022 Valentine's gift and confession survey ■ Survey area: Nationwide ■ Survey target: Married men and women between the ages of 20 and 39 ■ Survey method: Closed survey using the Internet ■ Survey date : January 11th (Tuesday) -January 12th (Wednesday), 2022 ■ Survey subject: Ornet Co., Ltd. ■ Number of samples: 839 (414 men / 425 women) is. The figures in the survey results are rounded off to the first decimal place, so the total may not be 100%. * When using this material such as publications and printed matter, please specify "Marriage partner introduction service" O-net "survey". In that case, we would appreciate it if you could contact the O-net public relations group. ■■ O-net, Inc. Company Profile ■■

Marriage partner introduction service O-net, Inc. ◎ We provide abundant opportunities for encounters such as "data matching", "search by WEB", "search by photo", "party event", "inquiry". ◎ We will respond to various needs for marriage through the generous support of a dedicated marriage advisor. In addition, we operate , which specializes in middle-aged and older people aged 45 and over, and provide opportunities for adults to meet in various ways to find partners, not just marriage. ..・ Representative: Manabu Moriya, President and CEO ・ Established: April 1980 Founded O-net, Inc., the predecessor of O-net, Inc. * In April 2020, O-net celebrated its 40th anniversary. ・ History: December 2007 Month: Business succession to Rakuten Group, establishment of O-net, Inc. December 2018 Parent company changed from Rakuten Co., Ltd. to Polaris Capital Group Co., Ltd. affiliated company ・ Headquarters location: 1-8 Harumi, Chuo-ku, Tokyo 104-6222 No. 12 Harumi Island Triton Square Office Tower Z 22nd floor O-net https://onet.co.jp/ O-net Superior https://onet.co.jp/superior/-O-net Past Survey-No. 1 Published in VOL.1 January 1996, "New Adult Love / Marriage View / Baby Boomer Junior Awareness Survey". O-net conducts awareness surveys on love and marriage of new adults and surveys on love and marriage of unmarried and married men and women of each age from various angles, and releases the results. https://onet.co.jp/company/release/ ・ 2022 "Awareness Survey on Love and Marriage for New Adults" https://onet.co.jp/company /release/2022/20220104.html ・ 2021 Awareness survey on "good man" and "good woman" https://onet.co.jp/company/release/2021/20211020.html ・ 2021 Corona disaster Valentine fact-finding survey (Men and women in their 20s and 30s) https://onet.co.jp/company/release/2021/20210224.html ・ Survey on "online marriage activities" https://onet.co.jp/company/release/2021 /20211006.html * The following is special information for media personnel only. Please refrain from disclosing information on personal SNS etc.
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