Why is the world now fascinated by Jinzki | World Social good Creative Magazine | IDEAS FOR GOOD

Nowadays, the gold joints in the world have attracted people's attention.

Gold joint refers to the traditional Japanese repair method in which incomplete tableware is spliced with paint and decorated with gold and other metal powder. It is said that the gold joint began around the Muromachi era. Because ceramics imported from China and the Korean Peninsula are very expensive, even if they are broken, they will not be thrown away immediately, and the gold joint technology, which was already in full bloom in Japan, was born. It is not that there are no scars, but waving gold, silver, scarlet and so on, as a beautiful scenery to accept the love of this period of history.

In recent years, in Japan, household time has also increased, it is important to want to use goods for a long time, so it has become a craze.

Why is this gold coin attracting worldwide attention? From the trend, we can see that the search volume of "kintsugi" has been increasing gradually since around 2012, especially in recent years.

The increase in the number of flying searches in 2015 overlapped when the popular American indie rock band Death Cab for Cutie released its album Kintsugi. This is the first album since an important member left the previous year, but it also shows a willingness to accept the past, repair yourself, and continue to move in the future. There seems to be a variety of pros and cons about music, but there are opportunities that many people know about the philosophy of gold joints.

The cover of the eighth album "Kintsugi" of the popular American indie band Death Cab for Cutie / Image via Amazon

In 2017, high-end fashion brand Victor Rolfe released spring and summer fashion with gold joints as the theme. It talks about the topic from the novelty of its design and the interest of philosophy.

Spring Summer Viktor & Rolf Couture 2017 / Image via Viktor & Rolf

In 2019, the startup "Kintsugi" was born in California. The startup, founded by two female entrepreneurs, is a health technology company that learns mental health by voice and links mental discomfort such as depression to early detection and health-keeping actions. This year, investors also succeeded in raising US $9 million (about 880 million yen).

Us Health Science and Technology launches "Kintsugi" / Image via Kintsugi Facebook page

In addition, the focus of Google trends accelerated in the second half of 2019. This seems to be due to the movie Dawn of Star Wars Skywalker, which was released in December of the same year. In the feature film, what is impressive is the scene in which one of the main characters, Cairo Lun's broken mask is repaired and reappeared. This is the mask that I destroyed in the previous work, but it is not decided not to cover the scars, but the scars and cracks are edged with red lines. He said it was portrayed as accepting the story of the past, as a symbol of acceptance and moving forward as part of himself, inspired by Japanese gold connectors.

Helmet / Image via Star Wars official Twitter account, cracks and scars repaired and decorated in red

In the English text, books introducing BRICS philosophy have been written and published one after another. In 2018, the book "Jinzki Health Preservation: the loving Japanese Art of Heart, body and Soul (Kintsugi Wellness:The Japanese Art of Nourishing Mind,Body,and Spirit)" by Candice Kumai, an American chef with a Japanese background, was also reported by Forbe and NBC News and became a topic. "Golden continuation: finding Kintsugi:Finding Strength in Imperfection in incompleteness", launched in January 2019, won the gold medal of Nautilus Book Award, which was sent to a book that shaped a better world.

In 2020, toy manufacturer LEGO launched a "Lego" campaign with the theme of handover in the global marketing campaign "Rebuild the World". The fun and creativity of repairing broken things will be sent to the world along with the idea of a gold joint.

From the official Youtube channel of Lego

So far, the BRICS philosophy is necessary, and there are several reasons for its spread.

The first is to agree with the trend that is unadorned and shortcomings are accepted and shown. The Disney movie Frozen tells the story of the protagonist until he can cover up things that are different from others as shortcomings and cherish them as his own characteristics. After its release in 2013, it set off a frenzy around the world. Since 2016, there has been an upsurge of support for self-confident posture without makeup, the rise of positive-size models of the body movement, and the enjoyment of silver hair without dyed white hair, including shortcomings. The idea that accepting an imperfect self and having self-confidence is beautiful has been overwhelmingly supported.

The Beautiful Grey hair of Sarah Harris, Associate Editor of the British version of Vogue / @ sarahharris

The second is the acceleration of mindfulness and meditation. Especially because of the coronal disaster, communication between people is cut off, switching to online, and it becomes difficult to stay healthy, which is one of the reasons. In this case, the tendency to maintain mental health, such as mindfulness and meditation, which has been valued in the West in recent years, has accelerated.

The loss of important people, illness, and acceptance of major sad events in life, for example, about Kintsky overcoming as a treatment can be seen in the news and literature. In April, for example, the Guardian magazine published an interview about the death of brothers of relatives and friends who had passed away as a child through handover.

More importantly, King's philosophy began to be introduced in the business story. The New York Times and the Economist magazine of the Economic Magazine of the United States have repeatedly published articles on financial handover. In addition, Forbes magazine published an article about the financial plan from the golden joint philosophy, even in business situations, the golden joint philosophy also gives people a sense of steady infiltration.

Third, we strongly recommend efforts to promote sustainable development and the global economy with Europe and the United States as the center.

Now, the global economy of all countries in the world refers to the social economy in which resources and products continue to circulate while maintaining high value. In the realization of this global economy, it is particularly important to use the product for as long as possible, and repair is the key. The gold joint not only brings the once-broken product back to a good state, but also displays the beautiful art and shapes it into a product with artistic value together with the story of history.

In addition, no matter how many repairs have been made to the product, it can be physically used for a long time, and it is pointless to throw it away if the user loses interest. Joint is not only the physical durability of the product, but also a means to improve the emotional durability.

Jonathan Chapman (Jonathan Chapman), author of Emotionally Durable Design 2005 / 2015, says creating stories, tastes (personalities over the years) and attachment are effective strategies to improve emotional durability of products. The gold connector will give these things to the product.

This means that the joint has great potential in the sustainable and circular social economy pursued by countries all over the world.

In this way, in the world, due to the health of the mind, as a symbol of diversity, as a guide to business, increased awareness of the environment, spread in various forms, this trend is considered to be greater. Now that we have relearned the philosophy of gold inheritance, which is also very close to Japanese companies and unexpectedly unknown to Japanese companies, it is possible to develop it by using it in business.

This report is reproduced from "Why the World is fascinated by Ginger now" by Deeper, an online media run by Metmore Co., Ltd., which explores the subject from a world perspective.